PNI IT Solutions is a division of PNI International that
offers offshore I.T. Staffing Solutions.
Our IT staffing services
cover real time reports, high quality I.T. and offshore
graphic design work, and a cost effective I.T. and
graphics design work force.
Our services include I.T. Executive Searches, I.T.
Contracting and IT Staff Leasing.
Outsourced Graphic Designers and Web Designers
PNI IT Staffing Solutions can source your graphic designer staffing
requirements whether for offshore graphic design services or on
a contractual employment basis.
Junior Web Designer / Graphics Designer
Entry level designers are capable of building basic web banners,
sample graphic content and graphic materials. They will have a
Photoshop experience of at least 1-3 years and a minimum knowledge
of Flash, and will be able to handle the creation of basic website
designs. Their job will generally consist of assisting more
experienced graphic designers.
Senior Web and Graphic Designer
An expert level designer with about 3-5 years web and graphic design
work and expert level in Photoshop with advanced Flash skills. They
will be able to create fast-loading websites which will have reliable
features and reflect aesthetic appeal as well as handle non-web based
graphic projects such as marketing brochure and material.
Master Web / Graphic Designer
Will have the same expertise as the Senior Web and Graphic Designer but
a greater degree of education. They will also have at least 3 years
experience in a marketing and/or advertising department and can create
excellent marketing materials. These are the people who are passionate
about web and graphic designing and possess a high level of achievement
in the fields of both graphic design as well as marketing.
Contact Us to hire outsourced graphic designers and artists
Increasing your Graphic Design Study Hit Ratio
The graphic designer is essential to every company. This is
especially true when you are an IT company offering web
development and other multimedia services.
Any person who has become a part of the IT business in some
form knows that the graphic design stage is one of the trickiest
parts of the process as it undergoes constant revision.
Graphic designers churn
out several studies before the client finally agrees to one study.
Although you can charge the client per study made, your proposal
becomes less appealing that way. As a result, most IT companies shy
away from this pricing scheme, and just accept the fact that delays
in the work schedule will arise as a result of the revisions. Of course,
this translates to an increase in overhead for the IT company.
The main goal of every IT business is to try to minimize
these revisions as much as possible, so that it can cater to
more clients. While there is no silver bullet for this conundrum,
here are some tips and guidelines one can consider, to increase
the hit ratio of graphic design studies:
1. Determine your company's identity.
This allows you to understand the kinds of design you'd like to
make for your clients and the projects you're willing to take.
Ask yourself: Would you like to focus on traditional style and
design or use the modern approach? What is your general opinion
on color schemes? Are you an advocate of minimalism? And other
similar questions. Also ask yourself questions about your work
ethic and business model. Do you prefer taking on a lot of
mini projects or would you like to just take on a small pool of
projects that take longer to finish but pay off bigger?
Look at other IT company websites on the Internet to get a feel
of what you want and do not want for your own company by reading
up on the company's vision and mission, philosophy, and by looking
at the websites' design portfolio and overall facade.
Ultimately, your identity will be the foundation for the design
and content of your own company website, which I will explain
further in point #4.
2. Hire graphic designers based on your identity.
Make sure all your graphic designer candidates submit their
portfolio along with their resume. The portfolio will help
you understand the designer's level of skill, layout sense,
and style. Interview them to determine their work ethic. Can
they work under time pressure? Can they handle criticisms?
Do they work well with other people?
3. A bit of Obsessive Compulsion (OC) won't hurt, but a
There are so many graphic designers out there with their own
personalities and outlook on the job. One aspect they differ
in is their attention to detail and their overall neatness.
We're not talking about the way they dress of course, but
with the way they make their layouts, organize their layers
in the PSD file, label these layers, etc.
A general rule will be to get someone who has a bit of
OC flowing in their blood. I stress the degree because overly
perfectionist designers will slow down the whole process drastically,
without actually contributing to improvements that are remarkably
visible to the clients.
Of course, the opposite of this is very unacceptable. Sloppy
work will also slow down the process either because the client
turns down the study or because the web programmers get a massive
headache wading through the mess of layers in an attempt to
convert the designer's PSD into a web site.
4. Create a company profile website that reflects your design
Now that you have an able designer on your workforce, it's time
to take on your first project: your own website. The style and
content of your website should reflect your company's identity.
Clients who inquire about your business most probably like your
website's look and feel so they will probably expect your design
output for their own website to have a similar style.
5. Create your portfolio.
Since you're just starting out and you don't have a lot of past
clients yet, you can try creating a few dummy studies of
websites in several industries, so that clients can see just
what your offshore IT staff is
capable of doing. It's also a great way to gauge what the client
wants, which I elaborate on the next point:
6. Understand your clients' needs and wants through your
portfolio and other competitor sites.
Have your clients browse through your portfolio, so they can
choose the style they prefer. Ask them if they have particular
websites they'd like you to emulate.
7. Guide your graphic design staff throughout the whole process.
To say that the design work should be left in the hands of designers
is a fallacy. The design should be something that is visually
appealing, functional and HTML-friendly, and something that conforms
to the needs and desires of the client. The visual appeal department
is handled by the designer, the functional and HTML-friendly aspect
by the web programmer, the third by the one who interfaced
with the client. Conduct periodic meetings so everyone is right on track.
By following these tips, you can ensure that you and your client
are always on the same page, which will contribute to an increase in your
design study hit ratio. Best of all, the tips above help your
company efficiently convert these already HTML-conversion-friendly studies
to websites, speeding up the whole process and improving your company's overall
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